GLOBAL MANAGING AND CULINARY DIRECTOR OF MAXIMAL CONCEPTS
photo credit to @studiozag
Malcolm Wood is a reputable influence in the F&B industry. His passion for design and food led him to co-found the multi-award-winning Maximal Concepts, a hospitality group that has created and owned over twenty individual brands and has restaurants in numerous international locations. In addition to acting as Culinary Director, Malcolm is also Global Managing Director. Maximal Concepts is one of the fastest growing F&B companies in the world and one of the most awarded in Asia.
Malcolm is heavily influenced by his love for the environment and often engages with conservation projects. A passionate environmental filmmaker and social entrepreneur, he has been on the Board of Directors for several charities and is actively involved in their various projects, including Plastic Oceans Foundation, Hong Kong Shark Foundation and Skeena Wild. His involvement in such includes the world-renowned production “A Plastic Ocean”, which was one of the most awarded documentaries in 2017 and more recently, “The Last Glaciers”, a film that highlights the global issue of climate change.
Teaming up with several different individuals including the world renowned, Director and Producer Craig Leeson, Malcolm’s goal is to release a set of environmental films over the next few years to highlight the many global environmental issues we are facing. Not only do they highlight key environmental issues, but the solutions that are available as well, playing an important role for individual and government environmental policy making.
He has recently been selected as the first paraglider, speedflyer and film maker to join UN Environment’s campaign ‘Mountain Heroes’. The team consist of a group of other famous athletes such as Canadian ice-climber Will Gadd, Austrian cyclist Michael Strasser, Kenyan Olympic skier Sabrina Simader and adventurer Ben Fogle, helping to draw attention to emerging environmental issues in mountains including climate change, waste and biodiversity loss.
On a more daily basis, Malcolm runs a hospitality group based in Hong Kong. Considered by many as a respectable influence in the F&B industry, his passion for design and food led him to co-found the multi-award winning Maximal Concepts, a hospitality group that has created and managed over twenty individual brands and has restaurants in numerous international locations. Putting this experience to use, he has sat on many panels including the panel of Judges for the Restaurant and Design Awards in the UK, one of the most respected in the industry as well as the advisory board global F&B brands, including the world-famous Dean & Deluca from New York.
Mott 32, the group’s flagship restaurant brand, is now the first recognized luxury Chinese restaurant from the China market to have been franchised from East to West, and is also the first Hong Kong restaurant to win the World Interior of the Year award in collaboration with Joyce Wang Studio. John Anthony, the group’s other Chinese restaurant brand was designed with the aim of being the first sustainable Chinese restaurant in the world. The notion of sustainability is a guiding principle that has defined John Anthony from its conception – a fact that is reflected in every element of the restaurant, from its interior and design to its food and kitchen practices.
Through these ventures, Malcolm has been presented with the opportunity to represent some of the most well known global brands on the market. He is the Brand Ambassador for Arc’teryx, Vacheron Constantin, and Mercedes-Benz. These brands selected Malcolm to represent them as one of the leading Asian Entrepreneurs & Adventurers.
As an avid outdoor enthusiast and conservationist, Malcolm can be found in his spare time scaling mountains and flying off them through a whole range of outdoor mountain sports that he enjoys, including Speed Riding, Paragliding, Mountaineering and Para-Alpinism.
photo credit to @studiozag
IN THE PRESS
For more information or high resolutions images, please contact Maximal Concepts
Ms. Alex Berry | +(852) 6311 9809 | firstname.lastname@example.org
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