MERCEDES ME – DRIVEN

 

 
 
 

“The heroes are the seafood dishes,
which offer a refreshing take on more traditional Japanese raw bar offerings
by incorporating a blend of Peruvian flavour and flair.”

– LIFESTYLE ASIA –

 
 
 
 
 
 

“Right in the heart of Central, the Mercedes me store is a hot spot
where people can experience more than then world of driving, as they enjoy
tantalising innovative food in the place to see and be seen.”

– SCMP –

 
 
 
 
 
 
 
 
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Maximal Concepts continues the journey, to a destination filled with innovation and style called Mercedes Me. This intersection is where the history and passion for the automobile have crossed paths with the fast paced culinary world of Hong Kong.

This new experience is brought to you by the multi-awarded lifestyle partners Maximal Concepts and what we consider the best car brand in the world, Mercedes-Benz.

Mercedes me Store is a peek into the future of the world’s most important car brand and a mandate to create an interactive lifestyle experience to connect with a generation of new customers . We have been tasked to engineer a culinary experience that will once again confirm the Mercedes-Benz brand as dynamic innovators who continue to push the envelope to be the best or nothing.

Presented a task to shift the brand experience from transaction to interaction based and focusing on lifestyle, Maximal Concepts accepted the challenge to create the next innovation in a concept showroom space that also features one of Hong Kong’s most impressive restaurant & bar presentations.  Twenty meters of hand-selected, polished marble surrounded by brass trims, tanned hides and varnished woods fill the space tastefully with minimalist elegance. Chef Russell Doctrove will be driving this team of seasoned talents to create an all-day dining experience that combines a Raw Bar & cooked dishes, showcasing Latin American techniques with exotic Asian flavours. The mixologist, sommelier, and beverage team have been chosen from around the world and will be demonstrating the art of alchemy with state of the art molecular equipment to create unique and delectable beverages.

The Mercedes Me space à The Mercedes me Store will also play hosts to a number of special events including fashion shows, F1 race screenings à Motorsports events, concerts and corporate functions. The three pointed star will illuminate a path into the future and shine bright for all to see right here in the city of lights, Hong Kong.

AWARDS

Best New Restaurant
in Hong Kong 2016

CNN

Top 10 New Restaurants of Year 2016
Tatler (Recognition)

Restaurant & Bar Design Editors Pick
Restaurant & Bar Design (Recognition)

One of HK GREATEST EATS
in
the Category of American
WOM Guide

+852 2895 7398 or reservations@mmehk.com
SHOP C-D, ENTERTAINMENT BUILDING,
30 QUEEN’S ROAD CENTRAL, HONG KONG